Sustainable Partnership: Operational Condition Analysis for Brand Value Co-Creation

The Influence of Customer Value Co-Creation Behavior on SME Brand Equity: An Empirical Analysis

Competition in the service industry is intense. To deliver value-added services, more companies are focusing on consumers as a powerful means of establishing firm performance through dialog, participation, and engagement. However, scant research has been conducted to examine whether customer value co-creation can boost brand equity, particularly among SMEs. To address these shortcomings in the ...

Brand Value Co-creation: towards a Multiple Stakeholder Perspective

Brand-meaning co-creation by stakeholders: an interactive city brand

Using a quantitative study, this article considers the reciprocal relationship between stakeholder, city brand meaning co-creation and stakeholder identity. This study is pioneering in that it firmly establishes the existence of an interactive brand due to the reciprocal relationship for two of three sets of stakeholders. Three stakeholder groups in Hatfield, UK provide the context for the stud...

Leveraging Crowdsourcing for Organizational Value Co-Creation

Sustainable Business: Opportunity and Value Creation

Sustainable Business: Opportunity and Value Creation Andrea L. Larson Assistant Professor of Business Administration Darden Graduate School of Business Administration University of Virginia P.O. Box 6550 Charlottesville, Virginia 22906-6550 (804) 924-3221 (804) 243-7677 fax [email protected] Elizabeth Olmsted Teisberg Associate Professor of Business Administration Darden Graduate...